Flowers always remain centre of attraction
in human life. Global scenario is that the potted and
cut flowers earned enormous business worth billions of
dollars annually. Holland is one of the biggest beneficiaries
because of the progress in the floricultural industry.
The market of cut flowers in European countries, Middle
East and Far East has grown quite markedly in the recent
years. Keeping in view the new strategic marketing different
flowers varieties and species are being grown in Pakistan
under natural conditions and green houses.
These are roses:
(ranuculus); petuniae: (rose picotee); tulips drawin mixed:
hyacints mixed: carnation, chrysanthemum, golden rose,
aster, gerbera, gladiclus, anthorium, tuberose, orchid,
marigold and other flowers. The main potential season
of supply for Pakistan is the period November to May because
competition during this period of the year is significantly
reduce. Pakistan, therefore, has a seasonal advantage
in producing and supplying the best quality of roses during
the months of winter of the European countries or any
other overseas markets.
The demand of cut flowers in the European market is at
its peak during several special festivals/ceremonies occasions,
all of which fall during November – May period.
These are:
The unique aspect of flowers, it is useful
both in fresh and dried conditions. In fresh condition
flowers are used in garlands, bouquets, wreaths and in
dried condition they are a natural source of essence to
be used in various food products. |
